United Initiators Mission, Vision and Value

Our Mission

Safe & reliable initiators drive our customers’ growth
Our competence and research goes beyond merely meeting our customers’ needs. We supply our initiators around the world at a consistently high quality, producing them safely and reliably with due regard for our local community.

Our Vision

Global and reliable solutions provider that sustainably exceeds customers’ expectations in key markets
Strong growth and acquisitions make us a global leader in producing and supplying organic peroxides, persulphates and technology-specific specialties with high profitability.

We exceed our customers’ expectations by reliably supplying high-quality products from cost-effective and energy-efficient plants — always with a keen eye on safe production and respect for the environment.

Excellent customer relations underpin our global market presence; our innovative team recognizes trends in key markets and transforms them into new and, wherever possible, exclusive customer solutions.

Our employees live our values and enhance our shareholder value through their entrepreneurship, commitment towards continuous improvement and consistent target achievement.

Our Values

R
espectful
we value integrity, loyalty, treat people fair, and are tolerant
E
ntrepreneurial
we take acceptable risks to achieve our targets
S
afety-focus
we always act with the highest environment, health and safety responsibility
P
rofessional
expertise an innovation lead to continuous improvement
E
ngaged
personally accountable and committed to high performance
C
ustomer-focus
customers and external world drive our actions
T
ransparency
we communicate and share information openly